14 FEB 2025

TF1 Group achieved strong performance across all business segments in 2024

The consolidated revenue up 2.6% in 2024, driven by good performance in advertising and by Newen Studios and TF1+ has lived a strong momentum for its advertising revenue throughout the year.

14 FEB 2025
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TF1 Group

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TF1 group’s consolidated revenue totalled €2,356 million in 2024, a year-on-year increase of 2.6%, driven by its two business segments. Current operating profit from activities was €297 million in 2024, up €9 million. Margin from activities was 12.6%, slightly higher than in 2023 (up 0.1 points), therefore achieving the target of a broadly stable margin in a year of major transformation. Net profit attributable to the Group was €206 million, up €14 million year on year. Net cash ended the year at a high level of €506 million, stable year on year.

MEDIA
After a first half in which the Group recorded a strong year-on-year growth in all of its targets, its audience shares were resilient during the summer, despite the competition of the Paris 2024 Olympic Games on France Télévisions. In the fourth quarter, the Group immediately regained its leadership in commercial targets through programmes that appeal to wide audiences (such as "Cat’s Eyes" and coverage of the rugby Autumn Nations Series). As a result, the Group’s audience share over 2024 among individuals aged 25-49 was broadly stable year on year (down 0.1 points).

In 2024, the TF1 channel maintained its leadership across all targets and achieved the largest audiences in the following genres: French drama ("HPI"), sport4 (semi-final of Euro 2024), entertainment ("Les Restos du Coeur") and movies ("Maison de retraite").

TF1+
Only one year after its launch, TF1+ is now the leading free streaming platform for French-speakers, achieving success across all value drivers:
• Brand awareness: TF1+ had an aided brand awareness rate of 78%5, as opposed to 73% the first time it was measured in February 2024.
• First visibility: the TF1+ app is in first visibility in 58% of households that have a connected TV, beating the end-2024 target of 55%.
• Consumption: TF1+ offers 30,000 hours of programmes, available at any time, including aggregated third-party content (Arte, Deezer, L’Equipe, Le Figaro.TV, A+E Networks), as opposed to 15,000 hours at launch. On average, the platform attracted 33 million streamers per month in 2024, with a peak of 35 million. 1.2 billion hours of content were watched on TF1+ in 2024, representing 1.5x the usage on the second-ranked platform. In terms of site-centric figures, consumption jumped by 55% year on year. Advertising per hour: 5 minutes on average on TF1+, compared to less than 4 minutes historically on MYTF1 and a target of 6 minutes.
• Monetisation: CPM was €13.5 on average, compared to €12 on MYTF1 and a target of €15.

NEWEN STUDIOS
Newen Studios’ revenue amounted to €345 million in 2024, up 4.6% year on year. JPG, acquired end-July 2024, contributed €24 million of revenue in the last five months of the year. As a result of the development of synergies between Newen Studios and the Media division, notably with the launch of "Plus belle la vie, encore plus belle" in January 2024, Newen Studios’ total revenue remained stable in 2024, excluding JPG.

In the fourth quarter, Newen Studios delivered numerous productions such as the second seasons of "Marie-Antoinette" for Canal+ and of "Memento Mori" for Prime Video. Newen Studios’ current operating profit from activities was €38 million in 2024. Its margin from activities returned to double-digit levels, rising by 1.6 points to 11.0% in 2024.

UPCOMING PROJECTS
In the Media segment, the TF1 group will continue to offer the best array of free, family-oriented and serialised entertainment. In the first quarter of 2025, major franchises like "Danse avec les stars" and "Koh-Lanta" will return to screens, along with new dramas such as "Erica" and "Tout le bleu du ciel". The Group will also broadcast in 2025 the two largest sports events of the year, i.e. the Women’s Euro 2025 and the Women’s Rugby World Cup.

In linear, the Group’s ad sales house has adopted an ambitious plan to revamp its commercial offer, starting in 2025 with the shift in its ad pricing unit going from 30 to 20 seconds.

The Group intends to accelerate its development further and establish TF1+ as the premium alternative to YouTube. For viewers: TF1+ will continue to offer attractive content through programmes with high production values. The platform’s aggregation strategy allows it to meet viewers’ expectations by giving them easy and free access to 30,000 hours of premium programming at any time. The Group intends to roll out the platform more broadly by extending its distribution among French-speakers worldwide. For advertisers: the Group will deploy integrated advertising solutions and innovative technological tools to support brands with their entire digital strategies, from brand awareness to conversion.

To grow its revenue, the Group will continue to work on all of TF1+’s value drivers, particularly by using data to drive monetisation. The Group will continue to rely on a single programme line-up in order to maintain a distinctive position in terms of reach in linear TV while at the same time accelerating its development in free streaming.

Regarding production activities, Newen Studios will become Studio TF1 from March 2025, in order to increase its international profile, with a focus on developing intellectual property with global appeal; strengthen synergies with the Media segment, notably with the launch of the new daily series "Tout pour la lumière" in partnership with Netflix on TF1 and TF1+ in 2025; expand focus on film with an extensive catalogue which will benefit from the support of TF1, and a new theatrical distribution division starting in 2026 Newen Studios will become Studio TF1 from March 2025.