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Demand for content of the ViacomCBS’ streaming service (9%) is in a close race with HBO Max (10%) and Peacock (8%), according to new data from Parrot Analytics.

A third of the accounts are reported as active. Though the number has significantly risen from the company's report of 33 million subscribers in January, Studios revenue declined 0.6 percent to $2.4 billion in the first quarter and theatrical revenue dropped by 87.7%, while Content licensing revenue increased by 14.1%, primarily due to a new licensing agreement for content.

Netflix reportedly lost more than 30% of its market share in the United States during last year, as new competitors such as HBO Max and NBCUniversal’s Peacock entered the SVOD ecosystem, according to Ampere Analysis.

The deal with the network includes access to upcoming PPV events and current WWE originals on its premium subscription, and a new WWE channel, plus select WWE original shows and weekly new episodes of “Raw Talk” and “The Bump" on its free version.

The physical competition series will see contestants dodge treacherous traffic, leap over snapping gators and hop over hungry hippos to conquer the course in this adaptation of the 1980’s video game.