Worldwide spending on telecommunication and pay TV services will reach USD 1.55 trillion in 2020, a 1.4% decrease year over year. However, revenue declines are expects towards the end of the year.
The four sessions that made up the event's third day featured speakers from Tubi, Telemundo, Univison, Quibi, among others, who spoke about AVOD growth, monetization and distribution tactics, and the importance of news.
Roku, Hulu, Peacock, Pluto TV, and Tubi collectively gathered a 31% increase to USD 849 million last quarter. US CTV ad spending is projected to grow by 25.2% in 2020 as a result of increased media usage.
42% of US consumers are spending more time watching CTV content. The figure is expected to spike by 4.7% in 2023. Unruly concluded that CTV performs better overall than linear TV.
As people across the UK followed official health advice to stay at home during April, they kept themselves informed and entertained by spending an average of 6 hours and 25 minutes each day watching TV and online video content, according to Ofcom.