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Groups such as The Walt Disney Company might lose 3% to 8% in advertising revenue from the second quarter of this year through early next year due to Covid-19 concerns.

Due to the recent restriction from the French government banning gatherings of more than 1,000 people, the Series Mania Festival, Series Mania Forum and Lille Dialogues have been cancelled.

Both companies are canceling the live presentations they had scheduled in March as part of the industry’s annual upfront ad-sales market, as the fears over the growing spread of the coronavirus keep impacting the TV industry.

Italy’s national public broadcaster RAI is increasing its offer for kids, in reaction to the emergency caused by coronavirus outbreak.

If the spread of COVID-19 continues, that could result in increased ad spending in areas such as mobile gaming or streaming services if consumers end up spending more time at home amid the outbreak.