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This year’s Natpe’s virtual session, “The Power Of Local Television,” brought in executives from NBCUniversal, CBS, Scripps, and Sinclair Broadcast Group, among others, to discuss the continued need for local TV, the rise of multicasting, and strategies recently used by media giants to overcome the hardships produced by the pandemic.

The two additions, Rob McGovern and Richard Bertodatti, will serve as Senior Vice President of Multimedia Sales and Senior Vice President of Multimedia and Audience Sales, respectively.

Cowles steps up from Director of Unscripted at the label, which has a broad and varied slate of well-known and long-running titles that also includes “The Voice,” “University Challenge” and “Countdown”.

The company, part of the Banijay structure, has announced the promotion of Tara McWilliams, David McDonald, and Sara Richardson to new executive positions.

The live action series comedy drama, produced by Northern Pictures in association with Screen Australia, Create NSW and the ACTF, is set to debut on the network next year.