Viewers of the popular programme will be able to scan an onscreen QR and walk around the interactive and immersive 3D home to touch, explore and purchase the products they are watching on TV.
Production on the first North American version of the show has begun and is set to air this September on TVO. Canadian comedy star and improv genius Colin Mochrie will lend his voice to the project as the narrator.
Independent distributor All3Media International announced “The Traitors” has also found its first partner in Latin America, as NBCUniversal Latin America acquired the first season of Peacock’s Emmy winning version.
Mediterráneo Mediaset España Group closed a deal for the adaptation rights of “Unauthorized Living” in Turkey, and will handle the international distribution of the new version.