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The figure comes from an independent report commissioned by the EBU from Oxford Economics. It also supported over 60,000 jobs in 2022.

The executive will determine the direction of content, managing the commissioning procedure and leading the search for interesting and varied programs.

The event was attended by 3537 delegates from 84 countries, including over 1100 buyers, with 135 exhibitors, including major studios and distributors, hosting stands on the show floor and pavilions covering 11 countries.

It will complement the existing cash rebate aimed at small and medium-sized productions, while the new incentive will aim at productions with higher budgets.

Unifrance will also be hosting a cocktail reception to celebrate French audiovisual creation and enhance business networking opportunities.