RX France announced that the 61st and final edition of the MIPTV international TV market in Cannes was attended by 3537 delegates from 84 countries, including over 1100 buyers, with 135 exhibitors, including major studios and distributors, hosting stands on the show floor and pavilions covering 11 countries.
Of the total delegates attending the market, the largest proportion hailed from France followed by (in order) the UK, USA, Germany, Spain, Italy, Türkiye, China, Canada and Belgium. Kicking off with a pre-opening weekend of MIPDOC and MIPFORMATS serving documentary, factual and formats communities, a packed 2024 conference programme running Saturday to Wednesday featured keynotes, exclusive analysis presentations, international screenings, co-production and future-facing summits focusing on areas including FAST, AVOD, AI and TECH.
RX France separately announced that the 40th edition of Mipcom Cannes will take place from 21-24 October 2024. Dates for the 41st edition of Mipcom Cannes are also confirmed for 13-16 October 2025. “The plan was for MIPTV to have a stellar send-off and the last few days have been just that. We’re grateful to the international TV industry across generations, geographies, and genres for their support of MIPTV over the last six decades. All our energies on the Croisette will now be solely focused on Mipcom Cannes and in delivering and growing the flagship international entertainment content market for the industry, starting with the 40th-anniversary edition later this year,” said Lucy Smith, Director of MIPTV and Mipcom Cannes.
MIP LONDON
A session updating delegates on plans for the recently announced MIP London was also staged at the market, bringing more detail about the offering available to clients at the new multi-genre international MIP market launching in February 2025. Differing in format and scale to MIPTV, MIP London will take place 24-27 February 2025, with a pre-opening on Sunday, 23 February, in London’s West End at the Savoy Hotel and IET London: Savoy Place.
Staged as complementary to the existing London TV Screenings, MIP London aims to meet the growing need for versatile meeting spaces and screening solutions in line with the increased demand for international companies to connect with buyers in London each February. “It’s been hugely exciting to share our plans for MIP London with the international TV community over the last few days. The feedback has been beyond positive and encouraging, and we look forward to sharing more in the coming months,” Smith added
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