64% of Scottish SVOD subscribers have, or are planning to, cut back or cancel their services, while 47% plan to spend less on TV entertainment subscriptions such as Sky, Netflix and Disney+, according to data from ScotPulse.
In a context where free streaming services are growing rapidly and pay TV subscriptions are declining, SymphonyAI Media explored the ins and outs of the FAST streaming model, and whether it can beat traditional TV.
The region will have 139 million gross SVOD subscriptions by 2027, up from 75 million at the end of 2021. Netflix, Amazon Prime Video, Disney+, Star+, Paramount+, Apple TV+, and HBO will account for 90% of the region’s SVOD subscriptions.
The household penetration for paid streaming services, such as Viaplay, Cmore, or Netflix, amounted to 61% in the second quarter of 2022. It means a significant increase of 5% compared to 2021.