According to Digital TV Research, Latin American SVOD revenues will reach $8.54 billion by 2027, up from $5.01 billion in 2021. Netflix will account for 41% of the 2027 total, down from 72% in 2021. Netflix’s revenues will peak at $3.73 billion in 2023.
“Netflix will introduce AVOD-SVOD tiers, one for Brazil and another pan-regional one for the Spanish-speaking countries, in 2024, with SVOD revenues and ARPUs falling slowly as some subscribers convert to cheaper packages,” Simon Murray, Principal Analyst at Digital TV Research, explained.
Disney+ is likely to introduce similar tiers in 2024. The platform is expected to follow its US example by converting its current subscription tier to AVOD-SVOD and charging more for SVOD-only. This will push up ARPU. Latin America will have 139 million gross SVOD subscriptions by 2027, up from 75 million at the end of 2021. Seven US-based platforms, Netflix, Amazon Prime Video, Disney+, Star+, Paramount+, Apple TV+, and HBO, will account for 90% of the region’s paying SVOD subscriptions by end-2027.
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