A new research by Hub Entertainment Research revealed that TV viewers would now prefer watching ads if it reduces their subscription costs, reflecting a waning intolerance towards advertisements.
Ampere Analysis reported that, while more households are adopting SVOD services, they are not necessarily increasing the number of services they subscribe to.
Kantar’s Worldpanel latest Entertainment on Demand (EoD) data on Great Britain’s streaming market uncovered changes in consumers’ behaviors within the VOD market between April to June 2024.
A report by ITMedia Consulting showcased that the streaming market in the region is showing the first clear signs of slowing down its growth as a result of the numerous factors that will emerge in the coming years.