LG Ad Solutions’ latest streaming survey found that 53% of CTV users wish all TV ads had a quick option to buy the product and 63% wish they could see store/brand inventory from their TV.
The fund will cover the development of five feature films, one television drama, one children’s program and four online projects, including a virtual reality (VR) experience.
Under her new role, the executive will contribute extensive experience in the marketing departments of top level companies, such as McDonald's, Staples and Bizak.
In Hub Entertainment Research’s latest survey, three-quarters (77%) of entertainment consumers said budget is a main reason for not adding new streaming video subscriptions.