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VIACOMCBS PLANS TWO-DAY VIRTUAL UPFRONT IN MID-MAY 6 MAY 2020

Launches

VIACOMCBS PLANS TWO-DAY VIRTUAL UPFRONT IN MID-MAY

The series of short presentations, typically be presented live at Carnegie Hall,will show combined assets of Viacom cable TV-based platforms and digital offerings. On the second day, ViacomCBS will offer CBS Television Network programming and original programming for CBS All Access.
TIVO PARTNERS WITH PLUTO TV TO EXPAND ITS CONTENT NETWORK 6 MAY 2020

Streaming

TIVO PARTNERS WITH PLUTO TV TO EXPAND ITS CONTENT NETWORK

The deal with the free streaming service will bring 50,000 hours of programming, with 250 live, linear, ad-supported channels and thousands of movies and shows. Pluto TV will soon be released on TiVo EDGE, TiVo’s premium in 4K definition, and will be compatible will antenna or digital cable.
USA TV AD SALES REVENUE DROPS BY 13% IN MARCH 4 MAY 2020

Events

USA TV AD SALES REVENUE DROPS BY 13% IN MARCH

According to the Standard Media Index, Broadcast TV ad revenue fell by 19% in March to USD 1.16 billion and Cable TV dropped by 10.9% to USD 2.4 billion, with the cancellation of live sports programming as the main reason.
USA\ 27 APR 2020

Operators

USA'S STREAMING SUBSCRIBER REVENUE ON THE RISE, CORD-CUTTING TO ACCELERATE

The Convergence Research Group estimates that 42% of the consumers will stop paying for traditional TV services this year, and the number will rise to 54% by 2022. Streaming video has obtained a third of cable numbers, with 29% in revenue.
Imagen El primer trimestre marcó un record de cord-cutters en Estados Unidos 24 APR 2020

Events

CORD-CUTTING TO ACCELERATE AMONG U.S. CONSUMERS

64% of US households have either cut the cord with cable TV, are planning to, or have never used it at all. The longer live sports events are cancelled, the more consumers will cut ties with cable TV, with 11% planning to end their services by the end of 2020. Individuals between 18-34-years old are the trend-setters for the new digital model of TV consumption.