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The official description for the campaign was “How a Global Call-to-Action Ignited the Realm by Dividing the Fandom into #TeamBlack and #TeamGreen.” The Season 2 premiere on June 16, 2024, became the biggest streaming day in Max's history, and the season went on to average 25M viewers per episode.

ITV has launched five new themed YouTube channels and begun uploading full episodes of shows like "Victoria" and "Deal or No Deal" across its digital network. According to Ampere, the shift marks a strategic move toward long-form content, with full episodes now dominating ITV’s YouTube output since February 2025.

The movie follows a group of corporate executives from a rising tech company attending a company retreat at a remote desert mansion. The team-bonding trip turns into a blood-soaked competition when the group is trapped in a sadistic game of survival.

The production sector generated £3.6 billion in 2023, but this topline number hides deeper concerns. Content investment by PSBs—still the backbone of original UK programming—declined last year. While SVOD services like Netflix and Prime Video continue to invest in UK content, their focus is narrow: mostly high-end drama and some premium factual. In 2023, there were just 30 UK SVOD commissions compared to nearly 1,400 from PSBs.

The first two seasons of the title, which have garnered widespread acclaim and multiple awards, are currently available for streaming globally on Apple TV+.