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The Amsterdam-based distribution arm of factual content specialist has welcomed Miriam Hossbach as co-pro lead for German-speaking territories, and Emmanuel Grinda to its Amsterdam-based sales team alongside Emilia Gil Villegas.

The executive will be responsible for managing the company's international partnerships with leading filmmakers and creatives to develop and produce unscripted projects targeted at Sky’s platforms and channels across Europe.

A world-class creative team has been assembled to propel Así Studios in the marketplace, led by award-winning producer and director Caroline Olkowski as Head of Studio, with renowned filmmaker Alberto Ferreras as Creative Executive-in-Residence, and industry veteran Oneil Vargas-Estevez as Director of Production.

Up to 1.400 games from the world’s best ice hockey league will be shown on Viaplay every year until 2027, alongside 12 high-impact live events from Europe’s leading MMA promotion annually until 2025.

Viaplay and the Professional Fighters League (PFL) have agreed a long-term partnership that makes Viaplay the live streaming home of PFL mixed martial arts (MMA) events in ten European markets.