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The data will now be made via the cost-per-thousand impression (CPM) metric. The conglomerate has granted additional time to certain clients and agencies who needed to evaluate how the changes will affect them.

The catalog was reimagined to better fit the demands of its new audience across various languages, cultures and regions. This deal marks the first co-production agreement for NBCUniversal Formats in India.

Despite the service's growth of 11 million signups between the third and fourth quarter, NBCUniversal’s total revenue declined by 18% after delayed TV series and lower ratings.

NBCUniversal Television and Streaming Chairman, Mark Lazarus, was the first keynote speaker of the market, and discussed the company’s strategy, the success of Peacock and the changes that the pandemic is causing in the industry.

The company announced the appointment of two new executives as it expands its revenue strategy and distribution business unit: Ezequiel Fonseca Zas joins as SVP of Revenue Strategy and Distribution, and Malu Carmona-Botana as VP of Content Monetization.