The company announced the appointment of two new executives as it expands its revenue strategy and distribution business unit: Ezequiel Fonseca Zas joins as SVP of Revenue Strategy and Distribution, and Malu Carmona-Botana as VP of Content Monetization.
Ezequiel Fonseca Zas and Malu Carmona-Botana
NBCUniversal Telemundo Enterprises announced the appointment of two new executives as it expands its revenue strategy and distribution business unit to develop and grow content monetization opportunities in the United States and around the world. Effective immediately, Ezequiel Fonseca Zas joins Telemundo in the newly created role of Senior Vice President of Revenue Strategy and Distribution, and Malu Carmona-Botana was appointed to the new position of Vice President of Content Monetization. Both executives will be based in Miami, Florida. Fonseca Zas will report directly to Peter Blacker, EVP, Chief Commercial Officer and Head of DTC Licensing; and Carmona-Botana will report to Fonseca Zas.
“I am thrilled to welcome these two exceptionally qualified media experts to the Telemundo team. Ezequiel and Malu each bring a unique and deep set of media expertise in Spanish and English, which will help us expand the formats and multilingual experiences across AVOD, SVOD and DTC platforms that Telemundo has pioneered for over ten years in the United States and across the globe,” Blacker said.
Fonseca Zas will be responsible for growing and managing Telemundo Enterprises’ content monetization and distribution strategies, in close coordination with Telemundo’s Content Owners (Entertainment, Global Studios, Sports and News) as well as NBCUniversal Distribution and Licensing teams. He will also oversee sourcing and development of future large-scale revenue-generating projects across the business, taking advantage of the transformation of the U.S. and global media markets.
Carmona-Botana will be responsible for strategic planning and managing key partnerships including development, implementation, and short to long-term growth strategies. She will also work closely with the content teams to align the network content strategies and NBCUniversal’s Peacock team in order to increase the company’s income across all platforms.
Fonseca Zas was most recently at ViacomCBS International, where he was General Manager of Streaming Platforms and Senior Vice President of Mobile Partnerships. On the other hand, Carmona-Botana joins Telemundo from A+E Networks, where she was previously Director of Content Distribution Strategy.