Telemundo wrapped up its exclusive Spanish-language coverage of the FIFA Women’s World Cup, which this year was celebrated in Australia and New Zealand, with historic milestone wins across all platforms.
The United States team led the success of the tournament, posting record-breaking viewership during the group stage, up 57% vs. 2019 held in France, highlighted by USA-Netherlands as the most-watched group stage Women’s World Cup match, and second highest TAD ever in Spanish-language television history (only behind the 2019 Final) with 1.5 million viewers. The game delivered the highest Women’s World Cup Average Minute Audience (AMA) on digital in Spanish-language history with 244.000.
“We are incredibly proud of our team’s extraordinary coverage and NBCUniversal's commitment and support of the FIFA Women’s World Cup, a ‘first’ across two countries and multiple time zones. Telemundo’s coverage across our network, stations and Peacock made history once again, delivering record-breaking results as the preferred destination for Spanish-language world-class sports,” commented Beau Ferrari, Chairman of NBCUniversal Telemundo Enterprises.
The 30-day tournament across countries and time zones concluded with a much-anticipated final match, finishing with a 1-0 victory by Spain over England, which delivered a TAD of 401.000 viewers, making it the most watched non-prime match of the tournament on Spanish television, up 123% vs. the semifinals.
“Telemundo’s coverage of the FIFA Women's World Cup surpassed all expectations across all platforms, a tangible reflection of the growth of women's soccer in America. We are proud of the Telemundo Deportes team for successfully delivering the most ambitious coverage ever in Spanish-language media of the FIFA Women’s World Cup and validating our editorial vision to continue to develop our diverse talent roster and further elevate our production standards,” said Eli Velazquez, Executive Vice President of Sports at Telemundo.
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