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The Arabic direct-to-consumer market will surpass 20 million paying SVOD subscriptions in the next five years, according to data from Digital TV Research.

Africa will have 13.64 million paying SVOD subscriptions by 2027, up from 4.90 million at end-2021, according to data from Digital TV Research.

Two thirds of adults in the United States said they would cut back on subscriptions to save money in times of high inflation, and price increases could do their part in forcing people’s hands, according to recent findings from Statista.

Pay-TV service revenue in the country is set to decline over the forecast period in line with the continued losses in Cable-TV and DTH subscriptions because of the cord-cutting trend in the country and the growing popularity of OTT video alternatives such as Netflix and Stan.

Germany’s pay-TV market declined for a second consecutive year in 2021, with subscriptions down by 459.855, its worst rate of decline to date. Omdia revealed that the country’s main telcos have different approaches for a new business era.