He is the new head of franchise & marketing of kids and family division. The executive has worked for several years in creating the Barça Licensing & Merchandising division of the Football Club Barcelona, successfully establishing the Barça brand within the licensing world.
Dynamic Television Scripted program will fund the development of up to four standout scripted television projects, helping to position them for global success as they move into production.
Deal builds on global success of "Secrets In…" franchise. Boat Rocker is already in advanced negotiations with key European broadcasters for pre-sales for all three series.
Asacha is made up of eight distinct and individually successful labels across scripted, unscripted and feature films. The purchase includes a portfolio of award-winning labels based in France, Italy, and the United Kingdom
Marketing experts, producers and broadcasters shared their experiences about using AI in early stages to help to develop a show as well as the successful mechanisms to turn the IP into a brand.