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Telemundo's soccer viewership of the Paris Olympics surpass Tokyo 2021 by +48% and 291% respectively. Telemundo confirmed a Total Audience Delivery average of 272 thousand viewers, up 35% from Tokyo.

A research by Hub revealed that half of smart TV viewers turn first to apps when they want to watch TV.

According to Amagi, TV networks drive a 40% share in total Hours of Viewing (HOV) across these channels. Additionally, among Amagi-delivered FAST channels, Global HOV (31%) and ad impressions (26%) continued to show double-digit growth during the comparison period (Q2 2024 versus Q2 2023).

LG Ad Solutions’ "Season’s Streamings 2024” underscored the importance of early and online shopping, the influence of targeted ads, and the potential for multi-device purchasing.

Sensor Tower indicated in its report that this increase was driven by significant investments across mobile, desktop, and OTT platforms, resulting in a total of 3.3 trillion impressions.