Search results for linear
21 APR 2023
Interviews
Haymi Behar: "The lean-back, traditional TV viewing experience is a valuable asset”
The CMO & CDO at SPI International describes the fundaments and business opportunities behind the company’s latest digital launch, Smart Channels, which performs similarly to traditional linear channels.
10 APR 2023
Distribution
MIPTV 2023: Keshet International to launch high-octane thriller “Suspicion”
Global content producer and distributor Keshet International is launching linear pre-sales for the eight-part contemporary thriller “Suspicion,” starring Academy Award-nominated actress Uma Thurman, at MIPTV.
30 MAR 2023
Data
Have Gen Z and Millennials already abandoned linear TV?
While the traditional TV audience is mostly made up of Gen Xers and baby boomers, pay TV still regularly reaches younger consumers, albeit to a lesser degree, according to a new report from Morning Consult.
29 MAR 2023
Streaming
Warner Bros. Discovery UK & Ireland unveils slate of new and returning linear and discovery+ commissions
The series were ordered for Warner Bros. Discovery UK & Ireland by Laycock, and commissioned by Charlotte Reid, VP Commissioning.
24 MAR 2023
Ad Sales
Warner Bros. Discovery picks Comscore & VideoAmp as Currency Providers
National advertising clients and partners will have the option to transact with alternative currencies across Warner Bros. Discovery’s linear portfolio for the 2023-2024 Upfront season.