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The inaugural MIP London will take place the same week as the 2025 London TV Screenings and is conceived as complementary to the existing annual gathering.

The event will run from February 24 to 28. The 2024 edition saw 50% uplift in buyers, with 29 studios and distributors from the U.S., Europe, Australia, China, Africa, and the Middle East taking part.

The title was presented during this year’s London Screenings and will now be taken to global audiences.

The speaker is serving as Senior Partner at the London office of the global consulting firm AlixPartners, but held various significant roles at Disney for over a decade.

The series is coming to BBC One and BBC iPlayer later this year. Fremantle handles global sales and will showcase the series to buyers at Fremantle Presents, part of London TV Screenings 2024.