Search results for spending

The industry has seen an 11% increase year-over-year, and 64% month-to-month, from USD 883 million to USD 1.5 billion, and 56%, from USD 363 million to USD 567 million. Mobile Game revenue and spending also rose by 15%, to USD 5.7 billion in March.

US spending on search advertising will decline by between 8.7% and 14.8% in H1 2020, which will lead to $6 billion to $8 billion less revenue. Spending in Q2 will experience a steeper decline of between 20.2% and 29.4% on a year to year basis.

US spending on search advertising will decline by between 8.7% and 14.8% in H1 2020, which is about $6 billion to $8 billion less than we expected, according to our latest estimates.

US TV ad sales were expected to spike by 2% this year to $72 billion from 2019's $70.59 billion as a result of the 2020 presidential elections and Summer Olympics. The sporting event's postponement and other sport season suspensions caused ad spending metrics to be reassessed, predicting a potential decline.

A Magna forecast predicts that Media suppliers’ total linear ad sales will decline by nearly 12% in 2020. Although Magna predicts the total ad spending in the US to drop by 2.8% at $217 billion, the Tokyo Summer Olympics is expected to help industry-wide ad spending to increase by 4%