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Despite the service's growth of 11 million signups between the third and fourth quarter, NBCUniversal’s total revenue declined by 18% after delayed TV series and lower ratings.

NBCUniversal Television and Streaming Chairman, Mark Lazarus, was the first keynote speaker of the market, and discussed the company’s strategy, the success of Peacock and the changes that the pandemic is causing in the industry.

The company announced the appointment of two new executives as it expands its revenue strategy and distribution business unit: Ezequiel Fonseca Zas joins as SVP of Revenue Strategy and Distribution, and Malu Carmona-Botana as VP of Content Monetization.

NATPE announced that the conference portion of the first international television event of the year will kick-off with NBCUniversal Television and Streaming Chairman, Mark Lazarus, as opening keynote.

NBCUniversal's AVOD service has reached more than 26 million signups, nailing down its business plan of offering either a free or cheaper alternative to pricey rival streaming platforms.