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Endemol Shine Brasil, in association with Band TV and VIBRA, the digital company of the Bandeirantes Group, is developing special content for the brand's social networks during the period of social isolation.

The long-term renewal agreement includes all of Fox's channels, as well as video-on-demand, Comcast's transmission of Fox stations and TV rights for networks everywhere, all of which have dynamic advertising insertion capability. Comcast remains the largest Pay-TV and broadband provider with 21.25 million video subscribers.

The company will set the default quality mode at standard definition (480p) as opposed to the usual HD (1280 X 720p) for 30 days as an effort to ease broadband strains during Coronavirus outbreak.

According to ITMedia Consulting forecasts, in 2021the Broadband TV will become the leading platform for broadcasting in the country, also surpassing digital terrestrial.

New research from Parks Associates finds that TV sets still dominate home entertainment, accounting for over one-half of all video consumed by US broadband households each week.