The agreement is to offer popular UK and US content in the UK. Today, Plex combines free ad-supported TV with ad-supported video on demand to, on its own, reach more than 22 million monthly active users globally.
Media Dynamics released preliminary estimates in advance of its annual upfront and CPM-CPP reports, revealing TV and streaming achieved sales for $29.5 billion.
A new study from WARC, experts in marketing effectiveness, has found that global advertising spending is on course to grow 10.5% this year to $1.07trn—the best performance in six years if the post-COVID recovery of 2021 (+27.9% year-on-year) is disregarded.
The competing offer for the home of Paramount Pictures, the CBS broadcast network and cable networks such as MTV threatens to undo a planned acquisition by tech scion David Ellison and his firm Skydance Media.