The NBCU streamer is estimated to garner USD 2 billion by then. For this year, the service is expected to hit USD 604 million in revenue, USD 197 million coming from advertising and USD 407 million from subscription revenues.
Manfredi served as President of Acquisitions and Strategy for more than two decades, while Olander served as Executive Vice President of Alternative for USA, Syfy and Peacock. Cannon will be promoted to EVP.
NBCUniversal's AVOD service has reached more than 26 million signups, nailing down its business plan of offering either a free or cheaper alternative to pricey rival streaming platforms.
Created by award-winning writer Michael Lucas and with ADG award-winning Emma Freeman attached to direct, the show will be lead by is Anna Torv, Sam Reid, Robert Taylor, and Stephen Peacocke.
The service received seven million subscriptions following an app distribution agreement with Roku. Comcast has garnered 633,000 high-speed Internet customers and 556,000 total net customers.