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The distribution deal covers theatrical releases set between 2022-2026. The titles will first be released in theaters, then available for rental or purchase and lastly on streaming services, starting with Netflix and ending with Disney and Hulu.

Despite a 73% year-over-year to $12 billion collapse in box office sales, it’s the first time the online video service industry has ever reached the figure. Altogether, the theatrical and home/mobile entertainment market has made over $80 billion.

The feature will debut in both regions on 12th February, followed by a theatrical premiere in Australia on China Lion on the 19th, and Cinemaguzzo Entertainment cinema on 7th May. Though the initial debut date was set for 25th January, Covid-19 safety measures led to the schedule change.

"The Fixies vs. Crabots" will have its theatrical release in UAE and Saudi Arabia, also season 1 and 2 of the series have been launched on Bostan app and "The Fixies" were chosen as a mascot of the Russian Pavilion at the World Exhibition “Expo-2020” in Dubai.

Streaming now accounts for nearly a quarter of total usage among OTT capable homes, an increase from 2020's 21%. The media food chain will have the ability to evaluate consumer aspects like age, gender, ethnicity and territory.