Netflix, Disney+, and Amazon Prime Video each invested over €2B in 2024, accounting for more than 80% of global streamers’ €8.5B outlay—34% of total spending on European originals.
Pay‑TV subscriptions rose to 15.2 million while SVoD reached 22.1 million homes; revenues up ~6% to €5.5bn in 2024 with VAUNET forecasting €5.8bn for 2025.
Despite a challenging market, UK digital commissioning jumped 60% to £154 million and international SVOD spend rose by £166 million, while secondary rights revenue returned to a record high of £510 million, according to the 2025 Pact Census.
According to WARC Media’s recent analysis, the decline reflects a broader decade-long erosion. Between 2014 and 2024, linear TV ad expenditure dropped by 27.5% in absolute terms, and by 50.8% when adjusted for inflation.
The acclaimed Brazilian series, originally premiered on AXN Brazil in 2024 and set for Record TV in 2025, expands internationally with an Indian adaptation tackling gender-based violence.