By recording a video while performing a cover song of hit series "44 Cats," children across the U.K. have the chance to win a large plush of one of the show characters. The company landed the contest in the region with the help of its official media partner, Magic Star, Sony Music UK.
The successful animated series deals with central themes such as tolerance, diversity and altruism, combining positive values, action and comedy in a sophisticated CGI production.
Since its debut in the UK, the show has been consistently growing, reaching millions of viewers, increasing audiences month after month, and establishing itself as one of the most loved properties among children aged 3 to over 7.
The eagerly awaited second chapter of animated hit 44 Cats, the cat-tastic show from entertainment specialist Rainbow, is ready to conquer families across the world debuting on March 2 on Italian Rai Yoyo.
Global prodco Rainbow, Italy based company behind global classics like the legendary "Winx Club" saga, recently launched its animated hit "44 Cats" on CCTV 14 China, and ratings have already established it as a leading show on the channel.