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More than half of subscribers (55%) now get these ‘indirect’ subscriptions via their cell phone providers, while 34% access and pay for them through a retailer. 44% now get a subscription they used to pay for free of charge, thanks to a bundled deal — rising to 55% for 18-24 year-olds.

The investment represents an 11% increase from 2024—while doubling down on new revenue streams like advertising and live events. The platform surpassed 300 million subscribers and saw rapid ad-tier adoption, with 55% of new users choosing the ad-supported option in Q4 2024.

This deal unites Mini Smiley's musical content with El Reino Infantil's massive reach of over 255 million subscribers, making it the leading Spanish-language kids' channel globally.

According to Omdia, nearly half of these revenues will stem from streaming video, which is forecast to reach $24 billion in 2025. The FAST expansion will contribute to this growth.

This experience invites fans of the iconic reality show to immerse themselves in the intense, high-pressure world of Gordon Ramsay’s Hell’s Kitchen like never before.