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Netflix's "Squid Game" third season scored 60.1 million views in three days 2 JUL 2025

Trends

Netflix's "Squid Game" third season scored 60.1 million views in three days

Season 1 still holds the title as Netflix’s most popular show of all time, while Season 2 shattered multiple records—including the highest number of views for a show in its premiere week—and landed on the Most Popular Non-English TV list in just three days. As a result, Season 2 quickly became Netflix’s third most popular show ever.
ITV Studios expands partnership with Sirasa TV in Sri Lanka 1 JUL 2025

Deals

ITV Studios expands partnership with Sirasa TV in Sri Lanka

The renewed deal includes the first-ever Asian commission of the high-energy physical game show, "Catchpoint," and the renewal of "The Voice Sri Lanka" and "The Voice Teens," commissioning a third and fourth season respectively, to air this year.
Brands urged to close representation gap with LGBTQ+ audiences 1 JUL 2025

Markets

Brands urged to close representation gap with LGBTQ+ audiences

With 63% of LGBTQ+ viewers feeling misrepresented and 50% spending over three hours daily on social media, inclusive content and authentic creator partnerships are proving key to engagement and brand growth.
TBS and Studio Dragon’s “Love is for the Dogs” co-production to be launched on max 1 JUL 2025

Distribution

TBS and Studio Dragon’s “Love is for the Dogs” co-production to be launched on max

"Love is for the Dogs" will stream on U-NEXT in Japan, as well as on Max internationally as part of a wider partnership between U-NEXT and Warner Bros. Discovery. The companies previously announced the international distribution of select premium Japanese drama series on Max later this year, including in the United States, Brazil, and Southeast Asia.
Xilam Animation closed new global licensing partnerships 1 JUL 2025

Kids & Animation

Xilam Animation closed new global licensing partnerships

New international partners on board for “Zig & Sharko”, “Buddybot”, “Space Goofs” and “Oggy and the Cockroaches”. Licensees include Game Plak’, PTS, Snuggly Figs, Manne & Co., celio, Trade Invaders and Topla.