A new research by Omdia revealed that by 2029, bundling is expected to generate 540 million online video streaming subscriptions, or 25% of the global market.
A research by Omdia showed the company’s dominance is forecasted to double by 2029 compared to 2024 levels, while Samsung, second-largest player, is also anticipated to see substantial growth.
The Over-The-Top video streaming market in the Middle East and North Africa (MENA) region experienced robust growth in 2023, with Omdia data reporting a 13% increase across the region and revenues exceeding $1 billion.
Innovative tech companies Eutelsat, Backscreen, NPAW, Wurl and speakers from Omdia, PlumResearch, SES, Tivio Studio, confirmed presence, amog others. The event will take place from June 10th to 13th.
Omdia reveals that Netflix has a dominant position due to direct subscription access and varied bundling options, while other streamers, like Amazon Prime Video and HBO Max, use different bundling strategies, showcasing the industry's evolution into essential household services.