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The yet-to-be-named label will focus on scalable, returning competitive formats and integrate the portfolios of Potato and 12 Yard, as ITV Studios ramps up investment in globally marketable unscripted IP.

In EMEA, the leaderboard welcomed new entrants and saw German-language content gain momentum, alongside steady dominance of drama and growth in reality formats.

The Brazilian company will bring exclusive premieres, telenovelas, series, documentaries, and formats to the event. On September 2, at the Onyx Hotel, it will host a lunch to showcase its main products and presence in the territory.

Lawmakers question $16 million settlement, cancellation of “The Late Show,” and alleged $20 million “side deal,” warning potential violations of anti-bribery laws.

The vent will be supported by a two-track conference programme: the Future Formats Forum and The Content Acquisitions Summit.