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It was part of the first set of 20 Bluey Shorts commissioned by BBC Studios Digital Brands in 2021 and stars Bluey’s dad Bandit, an archaeologist, as he hosts a talk on an archaeological discovery from a bygone era.

Premium OTT Drives 10% Higher Brand Recall and Increased Ad Engagement. Smart TV Growth and CTV Advertising Present New Opportunities for Marketers.

This expansion builds on the success of the Paramount+ branded destination on beIN’s leading OTT player in the MENA region, ‘TOD’, announced in 2024. Deals for the branded destinations include: Greece, Belgium, Africa, India, Philippines, Thailand, Middle East and North Africa, and Korea.

The uplifting story based on true events, marks the first deal under the newly branded Just For Entertainment Distribution. The series received multiple awards in 2023, including The Prix Gémeaux in Montreal, the Best Francophone Foreign Fiction Award, and the MIPCOM Diversify TV Award.

The new titles join returning seasons of hit Channel 4 brands including format "Tempting Fortune" (Voltage TV and Group M Motion), "A New Life in the Sun" (True North), and "Château DIY" (Spark Media Partners).