"Boop"
Aardman and the LEGO Group have joined forces to help inspire young builders and encourage creative storytelling using stop-motion inspired by the LEGO® brick. Both brands are committed to inspiring kids through creativity and play and are teaming up to set young builders a creative challenge using the LEGO Play app, where kids can use the animation tool within the app to share their own animated stories with a chance to see their ideas featured in an amazing Aardman story.
Anna Rafferty, SVP of Digital Consumer Engagement at the LEGO Group, said: “To work with the iconic Aardman Animations is incredibly exciting, and we’re thrilled to see our two brands inspiring kids in this way for the first time. We hope young builders find this a unique opportunity and, together with Aardman, we’re excited to explore more opportunities to collaborate together in the future.”
An animated short to announce the challenge sees Aardman bringing their unique style of storytelling to inspire kids to use stop motion, as an alien called "Boop" (made from Aardman’s iconic clay) finds themself transported to a world of LEGO bricks. In that world, Boop meets LEGO minifigures who they befriend, but where their story goes is something the LEGO Group and Aardman are inviting young creatives to decide by asking them to help finish the story.
Sarah Cox, Chief Creative Director of Aardman, said: “It is safe to say that at Aardman we are all huge fans of the LEGO Group - so to get to collaborate with our dream partners has been a complete joy. Our partnership has been one of mutual respect, openness and a shared commitment to creativity and play which unites the brick and the clay.”
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