Aardman has announced a partnership with TikTok to launch a unique competition tied to its upcoming feature film, “Shaun the Sheep: The Beast of Mossy Bottom.” The initiative offers one lucky fan the chance to be immortalized in clay and featured on screen in the third “Shaun the Sheep” movie, scheduled for release in 2026.
Sean Clarke, Managing Director at Aardman, said: “Shaun is a social media star himself, with a combined following of over 14 million and TikTok videos that rack up over 10 million views. So, what better way to celebrate his next feature-length adventure than by asking his fans to join in the fun? We’re excited to offer this ‘money can’t buy’ prize and hopefully make one superfan’s dream come true by giving them the chance to star alongside everyone’s favourite sheep.”
Dominic Burns, Head of Operations at TikTok UK, Ireland and Nordics, added: “TikTok is reshaping the way Britain discovers, discusses and decides what to watch. Shaun has found a whole new fanbase on the platform, and it’s fantastic to see Aardman taking that further with a one-of-a-kind competition that could only happen on TikTok. I’m excited to see the creativity of our community go from TikTok, into Aardman’s clay workshop, and onto the big screen.”
Through the campaign, Aardman and TikTok are calling on Shaun’s global fan base to demonstrate their devotion by posting original videos on the platform with the hashtag “#ShaunTheSheepMovie3.” Entries can range from Shaun-inspired haircuts to themed baking creations or handmade puppets, with the challenge designed to celebrate the character’s worldwide appeal.
The contest winner will receive what Aardman describes as a “money can’t buy” prize. The studio’s award-winning creative team will sculpt the fan in clay, integrating their likeness into “The Beast of Mossy Bottom.” The competition officially launches on September 4, with submission deadlines closing on October 30 at 23:59. The top 20 videos ranked by views will be reviewed by a panel of experts, who will then select the winner.
The campaign underscores Shaun’s growing presence on TikTok, where the “@ShaunTheSheepOfficial” account boasts 654,000 followers, 9.3 million likes, and nearly 100,000 video creations under the “#ShaunTheSheep” hashtag, which has seen an 88% year-on-year increase in views.
Distribution for “Shaun the Sheep: The Beast of Mossy Bottom” will be handled by Sky in the UK, releasing in cinemas and on Sky Cinema, with STUDIOCANAL serving as global distributor outside the UK.
Related News
