Create London announced its agenda

Create London, the highly anticipated one-day event designed to support and connect professionals within the fast-growing creator economy, has unveiled its agenda. Set for April 30, the event will bring together creators, brands, commercial partners, platforms, and AI innovators driving the direct-to-audience revolution.

The opening session will be titled "Strategies for success in the creator economy". In this session, key executives and creators will discuss strategies for achieving success in the rapidly evolving creator economy. Topics will include building a strong personal brand, leveraging intellectual property, monetizing content, harnessing various platforms, and engaging audiences effectively. The session will feature Helen O’Donnell, Director of Development at BBC Studios TalentWorks, George Cowin, Co-founder and CEO of Cowshed Collective, and Jen Topping, Consultant, who will moderate the discussion.

Next, the "Platforms in Perspective" session will explore how leading platforms shape the creator landscape. Experts will discuss the best practices for developing successful entertainment brands across platforms like YouTube, TikTok, Instagram, Snap, Substack, and Patreon. This session will offer valuable insights for creators looking to expand their reach and build a sustainable digital presence. Speakers include representatives from top platforms and experienced creators who have successfully navigated these platforms.

In "Creating Content at Scale", the focus will be on the strategies and tools that allow creators to scale their content production while maintaining quality and engagement. This session will cover topics such as managing large-scale content production, collaborating with teams, and the role of technology in streamlining workflows. Leading creators and content managers will share their experiences and best practices for scaling their operations.

The "Unlocking the Power of AI in the Creator Economy" session will dive into the ways artificial intelligence is transforming the creator space. Experts will discuss how AI is being used to enhance creativity, streamline content creation, and provide new opportunities for engagement. AI technology providers, along with creators utilizing AI in their work, will share insights into the future of content creation in a world increasingly influenced by AI.

Finally, "Future-Proofing Your Creator Career" will provide actionable advice for creators looking to build a lasting career in the creator economy. Panelists will discuss the importance of diversifying income streams, creating long-term relationships with brands, and staying ahead of trends. The session will feature successful creators who have navigated the evolving landscape and will share their strategies for ensuring sustainable success in the future.

The agenda also features leading creators and executives exploring content opportunities across premium longform, sports, journalism, branded entertainment, gaming, and more. Among the latest additions to the speaker lineup are TikTok Entertainment Partnerships Lead Amy Johal and BAFTA Digital Content Head Paul MacMahon.

Johal and MacMahon will delve into TikTok’s growing influence on the entertainment industry, from driving audience engagement to reshaping film and TV marketing strategies. They’ll share insights from their collaboration and discuss its implications for studios, broadcasters, creators, and the future of fan engagement in the digital era.

Beyond this, the event will cover key strategies for success in the evolving content landscape, including forging partnerships with major platforms and brands, unlocking opportunities in podcasting, leveraging innovative funding models, and utilizing generative AI to enhance creativity and streamline workflows.