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It´s a world-first AI talent studio set to redifine celebrity fot the AI Era.Sitting alongside AI production company Particle6, Xicoia will be a separate business focused on creating talent for use in everything from film and TV productions to podcasts, TikTok, YouTube, brand campaigns and video games - as well as interactions with fans.

TelevisaUnivision warns of an 18% "Hispanic tax" on YouTube TV subscribers as Google plans to remove Univision from its main bundle, impacting millions of Hispanic households ahead of key U.S. elections.

The brand new format – a UK first – is launching with British Airways as the initial brand to trial Dynamic Pause Ads. The flag carrier is using this format as part of its The End of Summer Sale campaign, offering customers limited-time, special offers when booking their next adventure.

First-ever SSP integration of Gracenote IDs delivers show-level transparency, brand safety controls, and post-campaign reporting for premium streaming inventory.

The solution will measure campaign performance across both on-demand digital ecosystems (video-sharing platforms, SVOD, streaming services) and linear television, addressing the needs of advertisers, agencies, and publishers.