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Talpa transitions into Talpa Studios and shifts its business approach 25 SEP 2023

Production

Talpa transitions into Talpa Studios and shifts its business approach

Talpa unveiled its new name, Talpa Studios, in a rebranding that represents a holistic shift in its business approach, focused on creating complete content propositions, from format creation to production and global distribution.
Can viewers distinguish one streaming service from another? 10 MAR 2023

Content

Can viewers distinguish one streaming service from another?

Viewers often have a hard time differentiating the brands of streaming services, and turn to known content or creative brands to help make viewing decisions, according to Hub’s annual “Evolution of Video Branding” survey.
Paramount Global to integrate Showtime programming into Paramount+ 31 JAN 2023

Streaming

Paramount Global to integrate Showtime programming into Paramount+

Paramount is integrating Showtime cable-network programming across both linear and streaming platforms, resulting in a rebranding of the pay TV channel to “Paramount+ With Showtime.”
ITV launches unified brand across its family of channels 16 NOV 2022

Programmers

ITV launches unified brand across its family of channels

Ahead of the launch of new streaming service ITVX, ITV’s networks have been given a fresh look too, with new branding, on-screen presentation and idents launching across all on air channels.
Esports BAR rebrands as Esports Conex for its 2023 edition in Paris 14 OCT 2022

Trade Shows

Esports BAR rebrands as Esports Conex for its 2023 edition in Paris

RX France announced it is rebranding Esports BAR, the international esports business arena, to Esports Conex, and that the 10th edition of the event series will be hosted in Paris, May 23-24, 2023.