Talpa unveiled its new name, Talpa Studios, in a rebranding that represents a holistic shift in its business approach, focused on creating complete content propositions, from format creation to production and global distribution.
Viewers often have a hard time differentiating the brands of streaming services, and turn to known content or creative brands to help make viewing decisions, according to Hub’s annual “Evolution of Video Branding” survey.
Paramount is integrating Showtime cable-network programming across both linear and streaming platforms, resulting in a rebranding of the pay TV channel to “Paramount+ With Showtime.”
Ahead of the launch of new streaming service ITVX, ITV’s networks have been given a fresh look too, with new branding, on-screen presentation and idents launching across all on air channels.
RX France announced it is rebranding Esports BAR, the international esports business arena, to Esports Conex, and that the 10th edition of the event series will be hosted in Paris, May 23-24, 2023.