Vanquish Sports & Media Group unveiled its new branding

Through these changes, the company, credited with the production of unscripted shows in Mexico, including "Divina Comida," "Bake Off," and the hit franchise "Acapulco Shore,” hopes to enhance its global presence.

23 JAN 2024

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Vanquish Sports & Media Group unveiled its rebranding plans, describing the change as "a transformation that signals a new phase in the company’s growth, with new hires, internal realigning and a new strategic focus."“This rebranding represents a significant milestone in our evolution as industry leaders, as we aim to harness our collective strengths in order to deliver innovative solutions to our clients and continue our global success," Sebastián Arias Duval, the group CEO said.

Founded five years ago as a sports marketing agency, Vanquish Sportainment has experienced phenomenal growth, attracting top talents such as Rodrygo Goes, Ronald Araujo, Paulinho, Fede Valverde, among dozens of others. The subsequent establishment of Vanquish Media led to the production of successful unscripted shows in Mexico, including "Divina Comida," "Bake Off," and the hit franchise "Acapulco Shore.”  "Our media and marketing units working closer together promises unprecedented creativity and efficiency. We look forward to continuing to produce quality content and exploring new exciting opportunities," Sebastián Averbuj, Vanquish Media Co-founder and its Showrunner said.

With a strong presence in five countries and operations in another four, Vanquis Sports & Media Group seeks to optimize its operations, finding synergies between itsmedia and marketing units, and developing opportunities among its various markets. The purpose of the rebranding initiative is to signal - outwards and inwards - the breadth of its comprehensive offerings.The defining keywords for the changes are synergy, speed, agility, and opportunity. Through these changes, Vanquish aims to leverage the cross-pollination of strengths within each business unit, particularly at a time when unscripted reality shows and access to elite athletes are highly sought after.

The company has garnered notable successes over the years in both the content and talent marketing businesses. Andrés Tortarolo Fragola, CRO and Founder confirmed plans to attend Content Americas this week, where the newly rebranded company will have a presence."We are excited about the untapped potential that arises from consolidating our operations," Fragola said. "This transformation reflects our ongoing commitment to excellence and adaptability in an ever-changing market."

This rebranding represents a significant milestone in our evolution as industry leaders, as we aim to harness our collective strengths in order to deliver innovative solutions to our clients and continue our global success.” Sebastián Arias Duval CEO, Vanquish Sports & Media Group