This initial step into the UK market gives a significant boost to the Spanish studio's plan to generate 30% of its annual revenues in languages other than Spanish.
FAST grew significantly YoY, with a 65% uptick in ad impressions and a 95% increase in Hours of Viewing (HOV). These numbers further emphasize the growing inclination of viewers and content owners toward ad-supported models.
New insights reveal how connected TV transforms live sports viewing, reshapes fan engagement, and creates new opportunities for advertisers to captivate audiences.