The first series was an instant hit on TF1 and has already pre-sold to 32 territories internationally including Switzerland (RTS), Belgium (RTL) and Italy (RAI).
The consolidated revenue up 2.6% in 2024, driven by good performance in advertising and by Newen Studios and TF1+ has lived a strong momentum for its advertising revenue throughout the year.
The streaming service already plays a key role in growing the championship, with its seventh series of the "Drive to Survive" documentary series airing on 7 March.
Anne-Gabrielle Dauba-Pantanacce will develop and implement TF1 Group’s communication and brand strategy, supporting its digital acceleration strategy and future development.