Search results for gamers

36% of US consumers play console games, about the same as in 2019 (33%), but the engagement among those who do play is much higher, as 51% play every day, up from just 39% two years ago, according to Hub Entertainment Research.

83% of the gamers use mobile and other devices, 88% play on PC and other devices and 87% opt for console and other devices, according to Ampere Analysis’ “Understanding the multi-platform gamer in Western markets” webinar.

The coronavirus pandemic and the ensuing lockdown has led to a massive boom in the video gaming industry, particularly cloud gaming, according to Piplsay’s latest report.

Gestmusic and Webedia’s programme has a strong digital presence and 1,200 hours of livestreaming across Twitch, YouTube and Atresmedia’s digital channels (Flooxer and Atresplayer Premium).

Lockdown has expanded the ranks of gamers. While this offers brands huge potential in reaching new consumers, it also means targeting them has become more challenging, according to GlobalWebIndex.