Reflecting new forms of youth entertainment, “Top Gamers Academy” brings the world of videogames closer to the general public through an innovative worldwide project combining training, competition and fun with videogames as the common thread. Behind the world's first gaming talent show are Banijay Iberia’s label Gestmusic and Webedia, a global network of media brands, talent, events and services dedicated to a passionate audience for digital entertainment.
For the first time, reality and gaming came together to create the first competitive video game format designed for all audiences, with leading global youtubers Rubius, Willyrex and Grefg. “TGA” features a live primetime television programme on Sundays on Neox (Atresmedia’s leading thematic channel among millennials), as well as a daily summary of the contestants' lives within the academy and their evolution as people and gamers.
The programme has a strong digital presence and 1,200 hours of livestreaming across Twitch, YouTube and Atresmedia’s digital channels (Flooxer and Atresplayer Premium). The YouTube and Twitch channels already have 364k followers, +100k compared to last week. In the first week of live broadcasting on both, an average of 6.7 million views was accumulated and exceeded 850,000 average daily views.
More than 1 million viewers followed the Twitch channel during the first week of live broadcast, and it exceeded, in one week, 4.5 million views, of which 37% came from outside Spain. On YouTube, live and on-demand views exceeded 4.5 million in the first week of broadcast, of which 60% came from outside Spain.
Data on social networks grew exponentially. The Twitch platform grew 43% compared to the previous week and has already accumulated 233k followers. YouTube is the platform that gathers the most followers from outside Spain and obtained a growth of 25% compared to the previous week, adding 131k followers. Instagram growth in one week was 12%, with 120k followers and 8.5 million impressions (+26%), while on Twitter it was 20% with 30k followers and 7.8 million impressions. On TikTok, growth in one week was 58% with 70k followers and 1.1 million views.