24 NOV 2021

Banijay’s “The Money Drop” returns to Spain

Banijay confirmed “Atrapa un millón” (The Money Drop) has been commissioned for a new run by Atresmedia after a seven-year hiatus. Gestmusic, a Banijay Iberia company, will once again produce the format.

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Banijay confirmed “Atrapa un millón” (The Money Drop) has been commissioned for a new run by Atresmedia after a seven-year hiatus. Gestmusic, a Banijay Iberia company, will once again produce the format. International hit-format “The Money Drop” is a high-stakes game show where a pair of contestants are given their prize at the start of the show – bundles of real cash. Just eight questions stand between them and their chance to take home the money. All they have to do is keep hold of it.

Played out on the Drop – a fiendish device with four trapdoors, on which the answers to each question are displayed – contestants must correctly answer general knowledge questions if they want to retain their prize. As the questions get progressively harder, will the contestants be brave enough to place the money on one answer or play it safe and spread the wealth across several? If they put their money on the right trap, they could walk away with a life-changing sum of money, but if wrong, they will watch it fall into the void.

“Having last produced ‘The Money Drop’ in 2014, the revival will be everything the Spanish audience loved about the original show, with a new modern feel. Full of suspense and drama, you can’t help but become invested in the contestant’s journey,”  commented Tinet Rubira, Managing Director of Gestmusic.

Lucas Green, Global Head of Content Operations at Banijay, added: “‘The Money Drop’ consistently delivers high-quality entertainment with the core game show pillars of excitement and jeopardy that captivate audiences. Following a successful revival earlier this year in Israel, it’s fantastic to see another return, demonstrating the format’s timeless appeal”.

Originally created in 2010 by Remarkable TV, part of Banijay UK, “The Money Drop” has been adapted in over 54 territories including the United States and France. In Poland, the 22nd season of Endemol Shine Poland’s show for TVP2 consolidated at +73% on slot average, and the successful reboot in Israel returned after a decade off-air and its launch was up +53% vs slot average.