Conecta Fiction & Entertainment announced that Michèlle Benzeno, CEO and member of the Webedia Comex, will be honored with the 2024 Future of Entertainment Award. With this award, the organisation recognizes her exceptional career and her role as a visionary and pioneer in digital entertainment, as well as her commitment to governance impact, gender diversity, and youth employability through technology.
With over 20 years of experience as an expert leader in digital transformation and marketing, her presence has been instrumental in structuring and developing new B2B business models to accelerate both internal and external growth of the Webedia Group, as well as its diversification in France and internationally. A graduate of the University of Paris | Panthéon Sorbonne with a Master's in Marketing and Strategies from Dauphine, Benzeno has made a significant mark in the entertainment industry since her beginnings in 1994 at the Figaro Group and her tenure at Vivendi Group, Groupe l'Express/Roularta, Yahoo! France, or M6 until her current position as CEO of Webedia, overseeing all group revenues and activities, including content, influencers, social networks, data, programming, events, and sports.
Additionally, the event announced the participation of international speakers, including Kai Finke, Chief Content Officer of SkyShowtime, who will deliver a keynote under the streamer's seal, sharing his experience and knowledge in the entertainment industry. Finke currently leads the programming team at SkyShowtime, overseeing programming strategy and ensuring the high quality of entertainment, including SkyShowtime Originals and acquisitions.
Also delivering a Keynote at Conecta is Phillipe Carrasco, Head of Film and TV, Content Partnerships at YouTube Brazil, who will discuss YouTube's positioning as an audience amplifier by providing solutions to current TV issues, new generations, and consumption models. He will also address the symbiosis between digital and traditional, illustrating his presentation with several case studies.
Mariano Cesar, SVP of General Entertainment Content and Programming Strategy at Warner Bros. Discovery, Latin America, and US Hispanic, will be the protagonist of a Keynote focused on Scripted content. The executive oversees the leadership of all content and production teams across the extensive portfolio of general entertainment brands in the region, including development, production, acquisition, and programming areas for the Max streaming platform and leading Pay TV channels such as HBO, TNT, Space, Warner Channel, Cinemax, Discovery, Home & Health, ID, and TLC, among others.
In the coming weeks, more updates regarding the Conecta Fiction & Entertainment program are expected to be announced.
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