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The initiative foresees the creation of the Ecovision label, aimed at promoting audiovisual sustainability with tools adapted to Latin America's realiy. With a contract valid through 2027, the partnership includes Globo’s knowledge transfer and access to sustainable technologies and methodologies developed by the company.

The primetime drama reached over 134 million viewers, broke records for unique users and on-demand consumption, and drove 76 brand activations across 16 sponsors—marking Globo’s highest-grossing primetime production in Brazil.

The Brazilian company will bring exclusive premieres, telenovelas, series, documentaries, and formats to the event. On September 2, at the Onyx Hotel, it will host a lunch to showcase its main products and presence in the territory.

MFF & CO, uniquely positioned with teams in both Brazil and the U.S., will work alongside experienced U.S. writers, reimagining each series in the traditional American format with multiple seasons.

The telenovela integrates 16 brands across 76 branded content activations, reaching over 125 million viewers in Brazil and driving a 12% rise in Globoplay’s telenovelas consumption.