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A former Amazon executive, Nguyen will work as the company’s E-commerce Manager, while Joeman, a former contributor to Hasbro, will serve as Senior Manager of Audience Development.

Arnesen has appointed as Head of Entertainment Development and he will in charge of the creation of live-action and animated content based in Warhammer universe.

The licensing agent will represent Hasbro’s merchandise, publishing, promotions, and short-term location-based entertainment business across Benelux, Nordic, CEE, and Turkey regions.

Ex Toy Plus and Hasbro executive will drive the vision of the group forward, continuing decades of extensive experience and achievements in the toy industry.

The multi-year agreement granting Maxx Group rights to a number of its most popular brands as “My Little Pony”, “Power Rangers” and “Transformers”.